to view all the projects scroll from Right To Left

ToRemindDesign and Development

Toremind is an Israeli start-up that invented a fun online service to help users remember the birthday dates of their family and friends, as well as events and holidays. Any date added to the user’s profile gets sent via text message to the user’s cell phone to ensure that the user doesn’t forget any important dates or events. We liked the idea and used our knowledge to mentor Toremind from inception to operation. We also provided our design and development expertise. We were responsible for the concept, concept design and development of the service. We also connected them to text messaging service providers.



GiftiDesign and Development

Gifti is an Israeli start-up that offers a service to connect between brands and consumers. It does so through Facebook’s capability to provide the consumer’s date of birth. Gifti creates a personal connection between the brand and the consumer: On the user’s birthday, the user receives a wall post from the brand with a birthday greeting and a birthday gift offer. The user can then redeem the special gift offer by showing a code via their mobile device. We assisted with the creative planning and provided our development expertise to set up the website and the Facebook app.


Your MoveDesign and Development

In this project, our goal was to design and develop specialized web-based platforms that use gamification concepts to train employees and staff members. The companies that use this unique platform, Yourmove, include: Microsoft, Intel, Bank Leumi, BDO, Amdocs, Deloitte, KPMG, The Open University of Israel, Check Point, Siemens and more. The many features that we were able to integrate into this platform include: text messaging, online voting during conferences, tablet integration and full web back-office services. The digital design and development services that we offered to our client, Sigalta Ltd. were tailored to meet the specific custom-made web-based training platforms. 


Trading StudyDesign and Development

We created a series of online video lessons and various educational materials to teach about the stock market and activities around trading shares, stocks and futures. The materials we developed were for both free and premium models. We designed several platforms to suit large traders on NASDAQ, as well as mid-size and small companies that trade in futures and Forex markets. This educational platform is also used for training to trade on NICE.


Music Box-TV ChannelDesign and Development

MusicBox is an international established Russian cable and satellite music channel that belongs to Music Box Group. It was founded in 1984 and is a leading entertainment tv channel. It broadcasts 24-7 in various countries around the world and is popular with teenagers and young adults. We developed a series of successful web projects for the channel. We are currently developing the channel's private social network to target the youth market and to increase engagement through the internet in addition to tv. 


Media GroupBranding and Design

Our client is a boutique digital agency that offers a range of services for brands and media companies. We were asked to redesign their website and logo as part of an overall rebranding effort. This project resulted in creating a sleek logo design and a new website that reflects the company’s innovative approach and varied portfolio.


iBooks Author DesignWidget Development and Design

This iBook’s design and development project came about as part of a digital book that was created for and presented in a virtual conference on innovation in Israel (IMTC 2025 event). We came up with the creative, art and digital design of how we imagine life and technology will be aligned and integrated in 2025. We developed this widget and story just a few months after iBooks Author’s official release. We are delighted to be part of this digital publishing trend and to be able to offer this service and know-how to our clients. 


Visa IsraelDesign and Development

Isracard is one of Israel’s leading credit card brands. It belongs to the international Visa credit card brand. We were brought on board to develop a Facebook application to promote users to participate in a contest in which they submit stories in return for the chance to win a vacation. The purpose of the holiday contest was to raise brand awareness, to increase the user database and to increase engagement on Facebook. The application proved to be popular and drove traffic and engagement. As a result, the holiday contest campaign was successful and the marketing goals were met.


COCA COLA SUMMER LOVECoding and Development

We did the coding work for the software and developed the Facebook application for Coca-Cola’s Summer Love Camp – their summer campaign for the Israeli market. We installed the software we designed onto Coca-Cola’s computers in the summer village they set up. The user could go to a designated area where there is a computer and a special camera. The user stands in the middle of a circle and the camera spins around him/her and videotapes the user in 360 degrees. The user then logs in to the software with their Facebook username and password. The software connects to the user’s Facebook profile and posts the video on their wall.  This app was a success and posted videos for many users who attended Coca-Cola’s event.


JOY PUDDING CUPSPartial design and Front End Development

We were hired to take part in the re-branding of a line of existing pudding products, as well as the launching of additional products to the new brand. We created an interactive website designed in HTML5 /CSS3, which includes intricate graphic details on each product, explains about the re-branding and embeds a video advertisement. Additionally, during the planning stage, we contributed to the creative art process by participating in the brainstorming sessions for the website art direction, contributing ideas and designing several elements and animations.


PayPal IsraelBranding, Design and Development

PayPal is a global e-commerce business that enables payments and money transfers through the internet as electronic alternatives to paying with checks and money orders. We were asked by PayPal’s advertising agency Y&R to design several landing pages and Facebook applications. The landing page presented below was based on a contest in which users were required to tell a story, give a link of a product they would like to purchase and open a PayPal account. The ads were launched during prime-time on tv and a rich banner campaign on all major online resources led to the landing page and the Facebook application. The main challenge for us was to ensure that our servers withstand the traffic volume. We were under constant monitoring and performed successfully. We designed the landing page with PayPal's iframes and social elements and the system's back-office exported and analyzed the data. The campaign was a big success. It added value to the PayPal brand and increased the company's user database.


Tel Aviv MunicipalityDesign and Development

This project was designed and developed for the spokesperson of the Tel Aviv municipality. We created an award-winning mini-website that offers Wi-Fi users easy access to information on Tel Aviv. Users can explore 60 public spots in the city in an interactive way by getting news, information on events and updates. The information is set out in a gamified way to make it a fun and fresh experience: The user can scroll the site by moving an image that is riding a bike, gaining information in an easy, game-like manner. This project is currently undergoing review.


Prime Minister's OfficeFront End Development

The Israeli’s Prime Minister’s Office has a public service where it posts committee reports on its website for public access and input. The Trachtenberg report was created following a committee’s inquiry (under the same name) to address the need for social-economic reforms in Israel. We were hired to optimize the Prime Minister’s website to ensure that it operates properly on all the popular website browsers so that people can easily read it and comment online. Our front end development activities resulted in users being able to view the report and utilize the website on all the popular browsers, including: Chrome, Internet Explorer 8-10, Firefox, Opera and Safari. Through our optimization and QA activities, our client was able to deliver its role of giving Israeli citizens access to the report when using the major web browsers.


Entertainment TV stickDesign and Development

bob is an HDMI TV Stick, based on Android OS, that turns your TV into an interactive platform. The company had a successful launch and presented the website at the conference NAME. We acted fast to deliver the best possible product in a very short timeframe. The website is fully responsive and fits mobile, as well as desktop screen resolutions. For those who love to experience the most out of the internet - we also created an HD version of the site, which delivers the best experience on large screens. We chose to develop this website on WordPress.

about a digital agency like no other

RTL – Right To Left designs and develops intelligent, user-friendly & creative websites. We offer unique solutions and one of a kind design to help your brand stand out. Our work is of the highest caliber and we are always available to our clients offering 24/7 support and follow-through. We listen, listen, and listen some more and enjoy finding solutions for anything you can dream up!


the righttoleft timelinehow it all began

  •  2008
    The year RightToLeft was founded.
  •  2009
    We took part in establishing Tel Aviv Uni.'s entrepreneurial centre.
  •  2011
    Our designer was chosen to judge the prestigious awwwards.com
  •  2012
    We have expanded and formalized our activity in North America.
  •  2015

    We continue to carry out entrepreneurial visions and make dreams happen.

the magnificent 6

  • .Father
    Oleg Yefymov Special skill: Networking
    Oleg Yefymov
  • .HTML/CSS Coder
    Dmitry Special skill: Cooking
  • .Developer
    Roma Special skill: Programming
  • .Sys admin
    Oren Special skill: Patience
  • .Developer/FED
    Lior Special skill: Pizza munching
  • .Design/Creative
    Stas Special skill: Birdwatching

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Why? Because we want to build your idea! Our websites are based on a unique open source Content Management System, which has an intuitive interface that is similar to Windows.  Content management becomes easy and fun. Product quality and client satisfaction are the driving forces that lead RTL to create fantastic individualized solutions for enterprises and lead them to success. Now it's time to write a message and start our journey!


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